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DERI Blog: Home

Web 3.0 and Personalisation

" In the UK's Guardian newspaper site today, writer Jemina Kiss suggested that Web 3.0 will be about recommendation. "If web 2.0 could be summarized as interaction, web 3.0 must be about recommendation and personalization," she wrote. Using Last.fm and Facebook's Beacon as an example, Kiss painted a picture of a web where personalized recommendation services can feed us information on new music, new products, and where to eat. It's a marketers dream and it's really not far off from the definitions we've come up with in the past here on ReadWriteWeb."

From Read/Write Web

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Introduction to the Social Graph API

An Introduction to the Social Graph API

[youtube LabCylbapuM nolink]

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The Google Social Graph API-the good and the bad

Via John Breslin

" I was very interested to hear about the launch of Google’s social graph API at the weekend. The social graph API “returns web addresses of public pages and publicly-declared connections between them”, where the connections are currently being obtained from crawled XFN and FOAF links. Dan Brickley, the co-creator of FOAF said:

The Google API looks like a step in a very interesting direction. Of course it will be possible to think of many things it doesn’t yet do, but I encourage everyone here to have a think about simple, practical and useful incremental improvements to it. We can do a lot more eg. with full SPARQL access, but proving full SPARQL to the aggregation of the planet’s public FOAF/XFN data isn’t going to happen anytime soon. Interesting times :)

In answer to Niall Larkin’s question about how this relates to SIOC, such services help us because by providing an easy method to find one’s social graph (both “me” and “knows” connections), it also makes it easier to find your social objects which can be described using SIOC (see my previous illustration, and see also Kingsley Idehen’s demonstration of how this can work).

In short, you can use FOAF to create the social graph, and use SIOC to represent social objects."

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Open social networks-Bring back Iran!

"Three years ago, we lost Iran from Internet community. I simplify somewhat, but forgivably. Many Iranian ISPs cut off access to blogs and social networking sites, on government order. At the time, Iran was one of the most active nations on Orkut; and Orkut was the network of choice, faster than the then-fading Friendster, but not yet fully eclipsed by MySpace. It provided a historically unprecedented chance for young people from Iran, USA, Europe and the world to hang out together in an online community. But when Orkut was blocked at the ISP level in Iran, pretty much nobody in the English-speaking blog-tech-pundit scene seemed to even notice. This continues to bug me. Web technologists apparantly care collectively more about freeing Robert Scoble’s addressbook from Facebook, than about the real potential for unmediated, uncensored, global online community.

Most folk in the US will never visit Iran, and vice-versa. And the press and government in both states are engaged in scary levels of sabre-rattling and demonisation. For me, one of the big motivations for working (through FOAF, SPARQL, XMPP and other technologies) on social networking interop, is so young people in the future can grow up naturally having friends in distant nations, regardless of whether their government thinks that’s a priority. If hundreds of blog posts can be written about the good Mr Scoble’s addressbook portability situation, why are thousands of posts not being written about the need for social networking tools to connect people regardless of nationality and national firewalls?

Some things are too important to leave to governments…"

From Dan Brickley

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Location, location, location.

Palo Alto Networks is a high-tech start-up with ample financing and ambitious plans. But despite its name, the company has no offices in Palo Alto, Silicon Valley’s unofficial capital.

Nir Zuk of Palto Alto networks, its founder and chief technology officer, notes that Palo Alto is synonymous with high-tech innovation, and he was living there when he came up with the name.

“But in Silicon Valley, you locate a company where the engineers are,” he said. “You would never locate a networking company in Palo Alto.”

Silicon Valley, the wellspring of the digital technologies fueling globalization, is itself a collection of remarkably local clusters based on industry niches, skills, school ties, traffic patterns, ethnic groups and even weekend sports teams.

“Here, we have microclimates for wines and microclimates for companies,” said John F. Shoch, a longtime venture capitalist.

Silicon Valley, home of Stanford and other universities, has long been the model of success for a modern regional economy, and policy makers worldwide have tried to emulate it by nurturing high-tech companies around universities. There have been a few winners, like the semiconductor manufacturing hub in and around Hsinchu Science Park in Taiwan.

Yet a look at the microclusters within Silicon Valley demonstrates the business relationships, the social connections and the seamless communication that animate the region’s economy. It also suggests the human nuance behind the Valley’s success and shows why that success is not easy to copy, export or outsource.

Via Network Weaving

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On Facebook, Scholars link up with Data

"Each day about 1,700 juniors at an East Coast college log on to Facebook.com to accumulate “friends,” compare movie preferences, share videos and exchange cybercocktails and kisses. Unwittingly, these students have become the subjects of academic research.

To study how personal tastes, habits and values affect the formation of social relationships (and how social relationships affect tastes, habits and values), a team of researchers from Harvard and the University of California, Los Angeles, are monitoring the Facebook profiles of an entire class of students at one college, which they declined to name because it could compromise the integrity of their research. "


On Facebook, Scholars link up with data.

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Cisco's Social networking strategy comes into focus

"Cisco will introduce its Entertainment Operating System (EOS) platform next year.

EOS is a software platform that will be used to deliver video and other multimedia content to online community properties. Social networks run by the National Hockey League and the NASCAR are already using pieces of the EOS software to deliver video to consumers (the NHL was a customer of Five Across). EOS will help customers deliver content, as well as allow consumers to find relevant content, and then interact with it and each other.

According to Dan Scheinman, SVP and GM of Cisco's media solutions group, providing richer interactions for fans on social networking sites can benefit the content provider. When users are commenting on rich media, like videos, visits increase three to five fold, which translates to three to five times as many advertising opportunities, he told IDG."

Via Read/Write Web

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Hakia raises $2 million for Semantic Search

"Semantic search engine Hakia has raised $2 million of a planned $5 million round, according to VentureWire (via VentureBeat). The funding, from an unidentified investor, follows $16 million in funding that was announced last year, bringing its total raise to $18 million. Previous institutional backers include Noble Grossart Investments Ltd., Alexandra Investment Management, Prokom Investments and KVK. The NYC-based company is one of several startups claiming to be analyze content based on meaning. Others in the space include Powerset and Yedda, which was acquired by AOL. The site has also unveiled a social element."

Via  NYT Technology

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LinkedIn Opens site to Developers

"LinkedIn will let developers build applications for its professional networking site, an approach recently undertaken by social networking competitor Facebook, to make its site more interactive, the company said Monday.

The move is one of several LinkedIn is making, including launching a beta version of a redesigned home page, to keep its less flashy but more business-minded contacts network site vibrant alongside rivals MySpace and Facebook. LinkedIn said it wants to be a hub for business information."

LinkedIn Opens site to Developers

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Bringing Social media to work

"Companies are made up of people, and people talk. They also have lives, and interests, and fun, and friends--even friends they meet at work or through other business or professional interactions. Pretending that your employees are robots has never been a winning human resources strategy.

For most people, the human drive to connect and share is stronger than the duty to spend every possible moment "being productive". No matter what, people will  find ways to socialize and share during work hours. It might be best to treat this like sex education: If your employees are going to "do it" anyway, why not encourage them to channel their social-media impulses in smart, safe ways that can potentially help your business?

Today, life and work overlap more than ever before. Technology is making that overlap more seamless. To thrive in this environment, the key is to embrace the trend toward "24/7 work-life" and temper it with basic common sense. This is especially true if you wish to recruit and keep the most talented and creative staff, or to strengthen and grow relationships with your customers, suppliers and partners."

Bringing social media to work.

 

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